We all rely on Google to conduct research, compare options, and make decisions – including your potential clients. If you are developing your firm’s web presence or looking to grow in 2024, you may feel unsure of what Google wants or needs from your website. As you organize your business goals for the new year, it’s helpful to know how you can make Google a viable marketing tool for your digital presence.
Using Google’s search engine traffic to successfully drive business to your firm can be very low cost, but it takes time and requires careful strategy.
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Drew ManciniDigital Marketing Manager, LawLyticsDrew Mancini is the Digital Marketing Manager at LawLytics. She has a background as a marketing consultant for solos and small law firms, and she enjoys making marketing more accessible and enjoyable for attorneys by creating resources that demystify successful marketing practices. |