Not all social media strategies are created equal across industries. For lawyers, the primary focus of your social media efforts should be to drive more traffic to your website. From there, your firm has the opportunity to engage potential clients more in-depth and improve your conversions.
If you're a solo or small law firm that finds social media management to be overwhelming, time consuming, or even confusing, it's time to scale back and refocus.
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Drew ManciniDigital Marketing Manager, LawLyticsDrew Mancini is the Digital Marketing Manager at LawLytics. She has a background as a marketing consultant for solos and small law firms, and she enjoys making marketing more accessible and enjoyable for attorneys by creating resources that demystify successful marketing practices. |