In a unique, new webinar, LawLytics will explain how trial attorneys can grow their law firms to include mass tort litigation, and how to market it into a prosperous new practice area to supplement a personal injury practice.

No longer the domain of large, national trial law firms, a mass tort practice is an opportunity for law firms of any size. So many attorneys are starting mass torts practices that the litigation now makes up 36 percent of the entire federal civil docket -- up from 16 percent in 2002.

Unlike Ordinary Personal Injury Cases, Mass Torts Have The Following:

  • Many plaintiffs but same defendant
  • Economy of scale -- the average cost to acquire a client declines as more clients are obtained
  • Common issues and facts
  • National practice in single federal court
  • Consolidated discovery by plaintiffs of defendant
  • Court-approved short-form complaint and plaintiff fact sheet available on court website
  • Court appoints a Plaintiffs’ Steering Committee to manage case
  • 5-7 year settlement window; long-term investment

 Once the federal courts form a multidistrict litigation docket (MDL), a plaintiff’s steering committee is appointed to run the lawsuit, take discovery and make decisions on behalf of all clients. To facilitate the filing of new actions, the courts will create websites with short-form complaints and plaintiff’s fact sheets, allowing plaintiff lawyers to focus on marketing and finding clients. 

A key difference is that the primary cost and effort of a mass tort practice is acquiring clients.

Most mass tort case are identical product liability claims, alleging negligent design, manufacture and marketing of defective drug or medical device that caused harm or death to thousands of claimants. Mass torts also include disaster, antitrust, securities and sales practice claims.

Attendees will discover:

  • Specific examples of mass tort claims that have reached critical mass
  • Attracting mass tort clients by appealing to how they search online
  • Marketing strategies to avoid
  • Downsides of lead-generation companies
  • Why advertising is a waste of your money
  • Creating a solid base of substantive content to launch a mass tort practice
  • The impact of regular blog updates
  • Creating a solid base of social currency

Our Presenters:


  • Attorney Larry Bodine, the Senior Legal Marketing Strategist for LawLytics. He also serves as editor of the Mass Tort Nexus website and the National Trial Lawyers website.
  • Attorney Dan Jaffe, CEO of LawLytics. He practiced DUI defense for more than a decade, and tried more than 100 cases to verdict.
  • Marketer and blogger Victoria Blute, the Community Manager for LawLytics. She has written 200+ blog posts on the power of content marketing, puncturing blogging myths, and law firm marketing strategies.