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Search engines are the primary method that people use for web navigation today. The majority of internet traffic travels through search engines. As the pathway that takes users from query to result, search engines provide targeted results for searches and targeted traffic for websites. But if your website can’t be found by a search engine — or, worse yet, your website is being demoted because of search quality guideline violations — you’re missing out on big opportunities to improve your rankings, target the right kind of traffic, and increase your business.
Search Engine Optimization (SEO) is important for lawyers. The good news is that learning basic law firm SEO is easier than lawyers might think. With a little time and effort, attorneys can learn fundamental practices that will help to improve their website’s visibility and prevent them from engaging in blackhat SEO to “outsmart” Google.
Watch this webinar to learn about how search engines work, search engine best practices, and how you can boost your law firm business by optimizing your website the right way.