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If you think rules are meant to be broken, you probably haven’t tried to build a Google-friendly website that ranks well in this day and age.
When it comes to creating a website that ranks well in search results, provides searchers with valuable content and gets the right kind of traffic, Google’s rules can make or break your website.
Blackhat SEO tactics used to be a profitable practice for both shady SEO providers and their clients. However, as Google’s intelligence increases, finding ways to cheat the search engine become more difficult. Google wants people to make websites for search engine users, not for search engines, and they’re finding new ways to make sure that happens.
So, if people are supposed to make websites for search engine users, what do search engine users want?
For those who take the time to familiarize themselves with Google’s Webmaster Guidelines, the answer to this question is pretty clear.
Join us to find out what Google expects from your website, and how you can put these rules to work to benefit your law firm’s web presence and business.