Guide to Google Business Profile

First steps, features, and leveraging Google Business Profile for your small law firm

Google Business Profile (GBP), previously known as Google My Business, is a free business listing intended for local businesses to manage their online presence on Google Search and Google Maps.

After creating a Google Business Profile, your firm's listing shows up directly in searches and Google Maps, helping potential clients find your website (where they can discover answers to their legal questions and connect with your firm).

Download our free guide to Google Business Profile for:

  • First steps to creating your Google Business Profile
  • How to customize your Google Business Profile
  • A look into GBP's free added features 
  • Tips on understanding your GBP performance insights
  • How to leverage your GBP for your firm's marketing strategy