A new year is approaching, and it’s a great time to strategize your firm’s growth and set business goals for 2024. However, it can be difficult to know how to get started and where to focus your efforts to save both time and money.
Most firms struggle to differentiate themselves in their marketing when they focus too much on the broader competition. However, competitive advantages can be found almost anywhere and can help your firm stand out online. Directing your marketing efforts toward the right audience, marketing verticals, and tools can help you leverage your competitive advantage. If you want to hit the ground running in 2024, the last days of 2023 are an excellent time to make assessments about the current state of your law firm’s web marketing.
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Drew ManciniDigital Marketing Manager, LawLyticsDrew Mancini is the Digital Marketing Manager at LawLytics. She has a background as a marketing consultant for solos and small law firms, and she enjoys making marketing more accessible and enjoyable for attorneys by creating resources that demystify successful marketing practices. |