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 Like poker, search engine optimization (SEO) is a game of probability. A poker player can gauge their probability of winning a hand based on the cards they hold, but can only speculate about their opponents’ cards.

Similarly, attorneys can offer quality website content to be served up in search results, but Google's search algorithm details remain secret. Attorneys must rely on educated guesses as to how their websites’ information will be interpreted by those algorithms.

There is an element of chance at play in card games. But the best players are those who work the odds in such a way that they win more than they lose. In fact, some professional poker players make a lucrative income playing cards, despite the odds against them.

This eBook will show you that SEO is a winnable game — and that attorneys who tend to “win” are the ones who stack the odds in their favor.

Download "Law Firm SEO That Works" and learn how to play the SEO game, and make sure that the odds are leveraged to your advantage.