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What’s in a name? A lot, actually.

The name of your law firm is the first impression your firm will make on clients and potential clients, but it’s also much more than that.

It’s the spotlighted text that will appear at the top of your stationery, on the signage in front of your office, across the header of your law firm website, and anywhere else that you choose to engage in marketing efforts on behalf of your firm. It’s what people will call you when referring clients, what clients will say when talking about the work you did for them, and it’s the name that will go on the paychecks given to your employees. Your law firm name and all associated marketing efforts will affect the public’s perception of your firm, and can also have an effect on employee morale.

Naming your law firm is a big decision. This eBook will help you learn how to choose a memorable name that stands the test of time -- and that is free of traps and tricks that can come along with naming your law firm.