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Producing educational, substantive content on a regular basis is a valuable part of law firm marketing strategy.
Law firm websites and blogs are good ways to get information to potential clients. Another good way to provide educational content is through online marketing collateral.
Online collateral can:
•Help potential clients educate themselves about services your law firm provides
•Boost your law firm’s reputation as trustworthy and authoritative resource
•Answer specific questions that potential clients have
•Assist prospective clients in making a decision about contacting your law firm
This webinar will reveal the importance of online marketing collateral for your law firm’s marketing strategy, as well as tips on how to get started creating collateral that will engage readers and help them take action when it comes time to choose an attorney.