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Having a good content plan can be just as important as writing good content on your law firm blog or website.

Taking the time to plan content can help lawyers stick to a regular writing schedule while providing clients with focused, relevant, and educational material.

A smart content plan can help turn large content projects into smaller, manageable ones. Content planning can assist attorneys in measuring progress over time, and can help keep track of what will be written, content goals anddeadlines.

By taking a “plan the work and work the plan” approach, lawyers can put themselves in control when it comes to writing substantive content on a consistent basis.