Once a potential client lands on your law firm website, you have just seconds to capture their attention. Website elements such as modern design and high-quality written content work to catch the eye of your leads – but how can your website communicate what they should do next?
It's important to guide your potential clients throughout the entirety of their client journey from discovering your firm's website to hiring you. A strong, attention-grabbing call-to-action (CTA) not only effectively guides your potential clients to the next step on their client journey, but it can have a significant impact on your website's conversion power.
Digital Marketing Manager, LawLytics
Drew Mancini is the Digital Marketing Manager at LawLytics. She has a background as a marketing consultant for solos and small law firms, and she enjoys making marketing more accessible and enjoyable for attorneys by creating resources that demystify successful marketing practices.